Texas Diesel — a 90-day reading

Section 00 · The biggest unused leverLanding pages: working, but far too generic

A quick refresher: Google scores every keyword on three things — how often people click your ad, how well the ad copy matches the search, and the relevance and quality of the page they land on. Together, that's Quality Score, and it's the single biggest driver of cost-per-click. Texas Diesel's Final URLs aren't broken — but they're so generic that they're leaving a huge amount of Quality Score on the table.

Pages already built on the site that aren't being used

Texas Diesel's website is actually quite SEO-smart — there are dozens of focused pages already published that would make excellent landing pages for specific ad groups or keywords. Almost none of them are wired into the campaigns.

Pages that don't exist yet but should — a content-build wishlist

Several of your highest-volume keywords have no dedicated landing page at all. Building these would simultaneously improve Quality Score for paid ads and unlock organic SEO traffic over time. Roughly ordered by likely ROI:

Three landing-page best practices the account isn't yet using

1. One landing page per ad group, not per campaign. Right now Diag/Service, Preventative Maintenance, and Performance all share /services. Each ad group should land somewhere that matches its theme — even if you have to build the page.
2. Keyword-level Final URLs for outliers. Google Ads lets you override the ad URL at the individual keyword level. For your highest-spend keywords ("diesel performance shop", "DPF cleaning", "transmission shop near me"), point each one at the most specific page on the site. This is one of the most underused Quality Score boosters in the entire platform.
3. Make the keyword appear on the page. Google's crawler reads the landing page. If a keyword is "Cummins engine repair" and the page only says "diesel services," the relevance score is mediocre even when the URL technically works. The symptom and geo pages on the site already do this well — use them, and write the new ones the same way.

Two smaller issues from this section worth knowing about

1. Cosmetic display paths. Several ads show decorative paths in the ad text like txdservice.com/txdc/service, /texas_diesel/home, and /texas_diesel/comapny (with a typo). These don't break anything — they're allowed by Google's policies as display-only paths — but they look slightly off-brand and the typo should be fixed when you next edit the ads.

2. Empty "Mobile speed score" column. In the Landing Pages report, the Mobile speed score and Mobile-friendly click rate columns are blank for every URL. This is usually because Google hasn't fully crawled the pages with its measurement bot, or because there's a tracking-template issue blocking it. Worth checking back in a week — if it stays empty, run the URLs through Google's PageSpeed Insights manually.

Section 01The other issues costing the most money

These are the highest-leverage things to address. Each is sorted by how much money is being affected.

Section 02What's working — and worth doubling down on

Don't lose sight of the wins. These campaigns are quietly producing leads at very efficient rates.

Section 03Every active campaign, side by side

Sorted by 90-day spend. Green = doing its job. Yellow = under-performing or has a fixable flag. Red = losing money. Reported conversions include the inflated Page View/Store Visit counts — adjust mentally as you scan.

Section 04Where the money goes vs. where the leads come from

Two ways of slicing the same 90 days: spend by network, and the makeup of "conversions" once you separate real leads from soft signals.

Section 05The 4-week plan

A practical sequence: stop the bleeding first, then fix the engine, then activate growth. Each week is a few hours of work, not a project.

Section 06Appendix — extra notes

Section 07 · Demand reality checkWhat Google Trends says about the keywords actually being used

A 30-minute pass through Google Trends (filtered to Texas) on the keywords, competitors, and topics this account is built around. The point of this section isn't to prescribe fixes — it's to flag the mismatches between what the account is doing and what people are actually searching for.

A · The seasonal picture

"Diesel repair" search volume in Texas is at a 5-year high right now — the April 2026 peak hit 100 on Google's normalized scale, well above anything seen in 2021–2024 (which mostly bounced between 30–55). The bigger pattern across multiple years:

• Spring (March–May) is consistently the strongest demand window — likely a mix of tax-refund-funded repairs and post-winter cold-weather damage being addressed.
• Late summer (July–September) is a secondary peak — probably AC/cooling failures and pre-fall trip prep.
• November–January is the slowest window every year — holidays, less discretionary spending, fewer long trips.

B · The conquest competitors mostly don't get searched

The Conquest-Competitors campaign ($839 spend / 15 conv / $55 CPA / "Poor" ad strength) is bidding on a long list of competitor names. Trends shows that only one of them actually has search volume in Texas:

C · Where the demand actually is — and the account isn't

Comparing search interest in Texas across the niche services TXDC could be targeting:

D · The geo footprint reads differently than the account assumes

Two findings here, both surprising:

1. City-specific "diesel mechanic [city]" phrases barely register in Trends. Plano, McKinney, Sherman, Allen, and Frisco all return near-zero search volume for that exact phrasing. People search "diesel mechanic near me" with their location implied by GPS, not typed. The geo landing pages on the site are still valuable (for organic SEO and as a Quality Score signal on geotargeted "near me" queries), but expecting big direct keyword volume on "diesel mechanic McKinney" is unrealistic.
2. The highest-density "diesel repair" search regions in Texas aren't where TXDC operates. Top 5 metros are Odessa-Midland, Victoria, Amarillo, Abilene, and San Angelo — all west/south Texas oil country. Dallas-Ft. Worth doesn't make the top 5 for raw density (though it has volume due to population). For Cummins-specific repair, DFW does rank #2 — so the vehicle-specific demand is real here even if the broad "diesel repair" density isn't.

E · The vehicle mix is more lopsided than the account treats it

Comparing Texas search interest for repair queries by engine:

• "Cummins repair" — 12-month average 6, with peaks of 76–100 in March–April 2026. Concentrated in San Antonio, DFW, Houston, Austin.
• "Duramax repair" — 12-month average 1.
• "Powerstroke repair" — 12-month average 0.

Note the absolute numbers are small because "repair" is one of many tails people add — but the relative picture is what matters: Cummins-specific repair queries dominate by a wide margin. The site's vehicle-specific pages (/common-dodge-cummins-engine-issues, /ford-power-stroke-engine-issues, /common-chevy-duramax-issues) are weighted equally — and none of them are being used as paid landing pages.

The connective tissue across A–E

The account is built on assumptions that look reasonable on paper but don't line up with what Texans are actually typing into Google. Budgets are flat through a market that triples between November and April. Spend is going to conquest names that nobody searches. The biggest underlying service demand ("diesel delete," "mobile diesel mechanic") isn't even on the radar, while the keywords being targeted ("transmission shop near me," generic "diesel repair") are being throttled by Quality Score because of the issues in Section 00. None of this is fatal — but it's why the same dollar buys roughly one-third the leads it should.